He also theorized that DuckDuckGo is circumventing the tracking protection for Bing, in order to earn revenue from Microsoft. That's why Eich has claimed that the cookie-less tracking method isn't blocked by the browser, because it is not in the code. It mentions that the Microsoft Click ID, which is the tracking parameter, msclkid, automatically adds a unique click ID to the landing page after a user clicks on an ad. Let's take a look at this support page on the Microsoft Advertising Blog. If you take a look at DuckDuckGo's GitHub page for Privacy Configuration, you can see the list of tracking parameters that it blocks. Google's AMP is perhaps the most notorious example of URL-based tracking, besides Facebook, of course.Įssentially, this method circumvents cookie-based tracking, to identify you across sites. In other words, it is not good for privacy. This data could be used to profile your browsing habits, deliver personalized ads, etc. how you landed there (via search, a specific article, a product promotion, etc). Likewise, the page that you were redirected to, can know which website you were on earlier, i.e. If you click on a link in a web page, and the URL has some parameters such as an affiliate ID, or other tracking elements, the website can know which link you clicked, and depending on its policies, may earn a commission from the destination site for advertising it.
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